Media Training for UNCT members

Country: Mozambique
Language: EN
Number: 6432000
Publication date: 21-12-2017
Source: United Nations Procurement Notices (UNDP)


Media Training for UNCT members
Procurement Process : RFP - Request for proposal
Office : RBA MOzambique - MOZAMBIQUE
Deadline : 04-Jan-18
Posted on : 21-Dec-17
Development Area : CONSULTANTS
Reference Number : 43294
Link to Atlas Project :
00093823 - Coordination Support to the UNCT
Documents :
Overview :

At the UN Sustainable Development Summit in September 2015, United Nations Member States adopted “The 2030 Agenda for Sustainable Development” (2030 Agenda) with a set of Sustainable Development Goals (SDGs) at its core. The 2030 Agenda strives for a world that is just, rights-based, equitable and inclusive. It aims at committing stakeholders to work together to promote sustained and inclusive economic growth, social development and environmental protection and to benefit all, including women, children, youth and future generations. It is meant to be implemented in a manner consistent with existing obligations of states under international law. The new global/holistic 2030 Agenda will require an integrated approach to sustainable development and collective action at all levels to address the challenges of our time, with an overarching imperative of ‘leaving no one behind’ and addressing inequalities and discrimination as the central defining feature.

The text of the 2030 Agenda for Sustainable Development calls for the participation and inputs of civil society and other stakeholders in its implementation. It repeatedly frames the implementation of the Agenda in terms of partnerships between governments, the private sector, civil society, the UN system and other actors. This makes it very clear that national governments are not the only, or in some cases, primary drivers of transformation towards sustainable development, and those partnerships will be crucial to catalyze action. Strong participation of civil society in the implementation, follow-up and review of the Sustainable Development Goals (SDGs) would represent a very welcome continuation of the inclusive character that defined the negotiations on the SDGs, ensuring that the process can benefit from their perspectives.

Therefore, building public awareness and engaging national, sub-national and local stakeholders in the 2030 Agenda for Sustainable Development and the SDGs is a critical initial and ongoing step for their successful implementation. Beyond awareness, achieving a similar level of understanding among governmental and non-governmental stakeholders is critical. Hence, it means reaching out to all levels and sectors with information that is tailored to their specific functions, roles and responsibilities.

In Mozambique, UNCT members receives requests to attend public events organised by the government and other partners, as well as media queries from a variety of local, national and international media organisations – print, television, radio and online – on a regular basis. The media requests range from telephone enquiries to in-depth interviews and field visits to film and interview UN staff and programmes. In addition to the ‘reactive’ media requests that UN in Mozambique receives, the organisation also takes a ‘proactive’ strategy with media targets to raise awareness on the 2030 Agenda and Sustainable Development Goals or advocacy issues. As UNCT members are regularly required to support the media advocacy in Mozambique, it is vital that they have the necessary skills to communicate with different media outlets, as well as the knowledge on how to convey the required messages through media interviews or at public events.

Through this media training, UNCT members will receive media training to develop their capacity to speak to media outlets on key programmes and advocacy campaigns. The training will be held for all UNCT members to build on and develop the skills necessary to portray UN’s messaging in the media and develop the practical skills required when dealing with media interviews. As there are risks involved whenever UN engages publicly with the media or journalists, whether a reactive phone conversation, planned interviews, or on the ground interviews in the field programme areas, it is vital that not only is the SOP followed internally for how to coordinate the media, but also that all spokespeople are trained and have the necessary skills to best convey the messages to a public audience.